MARKETING OPS · GTM ENGINEERING
Lindsey
Newman.
Nearly 15 years as a technical marketer — now building the scoring engines, pipelines, and instruments that go-to-market teams navigate by.
SCROLL TO ENTER ORBIT
Nearly 15 years as a technical marketer — now building the scoring engines, pipelines, and instruments that go-to-market teams navigate by.
Web designer turned front-end developer — embedded on the marketing team from day one.
Started with the corporate website and steadily morphed into marketing operations — a move I chased as much as it chased me.
First full marketing-ops chair — scoring, routing, reporting, and the systems underneath the pipeline.
Building with AI — scoring engines, live pipeline reporting, agentic research and follow-up. Rule-based where it should be. AI where it matters.
Three builds from the AI era. Each opens into a full mission brief — architecture, screens, and a working shell on synthetic data.
An account & lead scoring product and agentic demand-gen engine — one brain over the whole GTM stack. Accounts charted on an Awareness × Readiness compass; inbound leads gated, enriched, scored, and routed to the right rep.
The weekly pipeline review, rebuilt — from a hand-made slide deck into a web app on scheduled Salesforce pulls that growth, marketing, and sales leadership ran every week. Fresher data caught errors the old pipeline shipped.
Post-event follow-up, industrialized — AI research agents that turn booth scans into rep-ready briefs, and the live workspace reps actually worked their leads in.
Every mission logged. The pattern: wherever I've been, the marketing team's systems ended up in my hands.
The AI era — built Radar, Pipeline Pulse, and the event-intelligence engine: interconnected systems wired into one GTM engine that orchestrates, updates, and activates on its own, with the core marketing-ops functions running underneath.
A short mission — strong product, wrong orbit. A great product and genuinely talented people, already succeeding; it just wasn't my trajectory.
First full ops chair. Rebuilt lead scoring on closed-won regression, retired 600+ workflows, cut a 2.3M-record database under 1M, +35% qualified leads to sales.
The crossover. Started on the corporate website; traversed into marketing operations as the digital demand team’s development lead. Left to run ops full-time.
Launch. 350+ pages migrated in two months, a HubSpot→Pardot replatform, custom lead scoring, the first marketing systems.
The stack I fly — and the rule I fly it by: rule-based where it should be, AI where it matters.
Multi-agent pipelines that research, enrich, and brief — built to run in parallel.
Custom tool servers wired straight into the model layer.
When the native connector doesn't exist — built straight against REST and GraphQL.
Open to senior marketing operations & GTM engineering missions — remote. If you want to see what I'd build for your team, transmit.
